At linkr, we understand that every brand is unique and may require different compensation strategies for their influencer marketing campaigns. That's why we offer a multitude of options to choose from, including bidding mode, fixed price, samples only, sales commission, and even hybrid variants.
With linkr's bidding mode, influencers place their own price bids for your campaign. Don't worry, linkr provides influencers with an individually calculated media value for each cooperation (based on channel, influencer size, deliverables, content quality, exclusivity, product sample value,...) to guide them in their bidding process.
You get the best possible price for your campaign, while influencers can decide if they want to stick with the recommended price or propose a higher or lower one.
With the "Fixed price" compensation strategy, brands have complete control over the budget for their campaign. Influencers who apply to participate in the campaign agree to the fixed compensation amount set by the brand. This eliminates the need for negotiation and allows brands to plan their campaign budgets with certainty.
It's a straightforward way to ensure that brands can work with influencers who are a good fit for their campaign, without worrying about fluctuating costs.
The so-called barter deal allows brands to compensate influencers with their products instead of monetary compensation. Influencers who apply to campaigns with Samples Only compensation will have access to a pool of products defined by the brand, from which they can choose. Brands can set upper bounds for the product pool, such as the maximum number of products or maximum value of the products.
With this compensation strategy, brands can increase product awareness while keeping their marketing budget under control.
In a sales commission campaign, you pay influencers a percentage of the sales they generate through their unique discount codes. You define the percentage and the linkr platform automatically creates personalized discount codes for each influencer. linkr automatically tracks sales, calculates commissions and allows you to pay influencers directly through the platform.
By offering sales commission compensation, you can ensure that you're only paying for influencer results that lead to actual sales, providing a cost-effective and result-driven campaign strategy.
With our hybrid compensation options, you can combine any of the above compensation strategies to create a custom compensation plan that best fits your campaign goals. Whether you want to offer a fixed fee with sales commission, product samples with bidding mode, or any other combination, the choice is yours.
By using our flexible compensation options, you can ensure that you are getting the most value for your marketing spend, while also providing fair compensation to influencers for their work.
Check out some of the most frequently asked questions related to identifying and managing Influencers on the linkr platform below or visit our
At linkr, we understand that determining the most effective influencer marketing compensation strategy can be challenging for brands. That's why we offer several features to help brands make informed decisions about compensation, based on their campaign goals and budget.
Here are a few examples:
Overall, our features are designed to help brands determine the most effective influencer marketing compensation strategy based on their campaign goals and budget. By providing transparent pricing, industry guidelines, customizable campaign creation, and campaign tracking and reporting, we aim to provide our customers with the data and insights they need to make informed decisions and achieve their marketing goals.
At linkr, we provide guidelines and best practices to help brands determine appropriate compensation levels for different types of influencers in their marketing campaigns.
Here's how we do it:
Overall, our guidelines, price tag recommendations and customizable compensation options are designed to help brands determine appropriate compensation levels for different types of influencers in their marketing campaigns. They aim to help our customers make informed decisions about influencer compensation and achieve their marketing goals.
At linkr, we take transparency and accuracy in tracking sales and commissions for influencer marketing campaigns with a sales commission compensation strategy very seriously.
Here's how we ensure transparency and accuracy:
Overall, our measures are designed to ensure transparency and accuracy in tracking sales and commissions for influencer marketing campaigns with a sales commission compensation strategy. By integrating with different shop systems, automating commission calculations, providing commission tracking, and offering real-time reporting, we aim to provide our customers with the data and insights they need to make informed decisions and achieve their marketing goals.