Budgeting and compensation

Rewards that work: Select your ideal Influencer compensation strategy

At linkr, we understand that every brand is unique and may require different compensation strategies for their influencer marketing campaigns. That's why we offer a multitude of options to choose from, including bidding mode, fixed price, samples only, sales commission, and even hybrid variants.

Bidding Mode

Get the best price for your campaign

With linkr's bidding mode, influencers place their own price bids for your campaign. Don't worry, linkr provides influencers with an individually calculated media value for each cooperation (based on channel, influencer size, deliverables, content quality, exclusivity, product sample value,...) to guide them in their bidding process.

You get the best possible price for your campaign, while influencers can decide if they want to stick with the recommended price or propose a higher or lower one.

Fixed Price

No more price negotiations

With the "Fixed price" compensation strategy, brands have complete control over the budget for their campaign. Influencers who apply to participate in the campaign agree to the fixed compensation amount set by the brand. This eliminates the need for negotiation and allows brands to plan their campaign budgets with certainty.

It's a straightforward way to ensure that brands can work with influencers who are a good fit for their campaign, without worrying about fluctuating costs.

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Barter Deal

Exchange products for exposure

The so-called barter deal allows brands to compensate influencers with their products instead of monetary compensation. Influencers who apply to campaigns with Samples Only compensation will have access to a pool of products defined by the brand, from which they can choose. Brands can set upper bounds for the product pool, such as the maximum number of products or maximum value of the products.

With this compensation strategy, brands can increase product awareness while keeping their marketing budget under control.

Sales Commission

Pay for performance

In a sales commission campaign, you pay influencers a percentage of the sales they generate through their unique discount codes. You define the percentage and the linkr platform automatically creates personalized discount codes for each influencer. linkr automatically tracks sales, calculates commissions and allows you to pay influencers directly through the platform.

By offering sales commission compensation, you can ensure that you're only paying for influencer results that lead to actual sales, providing a cost-effective and result-driven campaign strategy.

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Hybrid Variants

Customize your compensation strategy

With our hybrid compensation options, you can combine any of the above compensation strategies to create a custom compensation plan that best fits your campaign goals. Whether you want to offer a fixed fee with sales commission, product samples with bidding mode, or any other combination, the choice is yours.

By using our flexible compensation options, you can ensure that you are getting the most value for your marketing spend, while also providing fair compensation to influencers for their work.

FAQs

Did not find what you were looking for?

Check out some of the most frequently asked questions related to identifying and managing Influencers on the linkr platform below or visit our

FAQ page

At linkr, we understand that determining the most effective influencer marketing compensation strategy can be challenging for brands. That's why we offer several features to help brands make informed decisions about compensation, based on their campaign goals and budget.

Here are a few examples:

Transparent pricing: Our platform provides pricing information for influencer compensation, so brands can see the rates that influencers charge based on their follower count, engagement rates, and other metrics. This transparency helps ensure that brands can make informed decisions about compensation and align their compensation strategy with their budget.
Industry guidelines: We provide industry guidelines for influencer compensation that are based on factors such as the influencer's audience size, engagement rate, and content quality. These guidelines help ensure that brands are paying fair and competitive rates for influencer collaborations, and that their compensation strategy aligns with their campaign goals and budget.
Customizable campaign creation: Our platform allows brands to customize their campaign parameters, such as target audience, campaign goals, and budget, to align with their goals and objectives. By customizing their campaigns, brands can ensure that they are reaching their target audience and optimizing their budget.
Campaign tracking and reporting: Our platform provides tracking and reporting capabilities for influencer marketing campaigns, allowing brands to monitor the performance of their campaigns and adjust their compensation strategy accordingly. By tracking key metrics such as engagement rates, conversions, and return on investment, brands can determine which influencers are driving the most value for their campaigns and adjust their compensation strategy accordingly.

Overall, our features are designed to help brands determine the most effective influencer marketing compensation strategy based on their campaign goals and budget. By providing transparent pricing, industry guidelines, customizable campaign creation, and campaign tracking and reporting, we aim to provide our customers with the data and insights they need to make informed decisions and achieve their marketing goals.

At linkr, we provide guidelines and best practices to help brands determine appropriate compensation levels for different types of influencers in their marketing campaigns.

Here's how we do it:

Influencer compensation metrics: We believe that it's important for brands to compensate influencers fairly for their collaborations. To that end, we use a variety of metrics to calculate what we believe is a fair compensation for influencers based on their audience size, engagement rate, active followers, and content quality. By providing these metrics, we help brands ensure that they are paying competitive rates for influencer collaborations.
Recommended compensation: We use metrics such as audience size, engagement rate, active followers, and content quality to calculate what we believe is a fair compensation for influencers. We show these recommendations to both brands and influencers as a reference point while enabling each party to make their own proposal. Also, both parties have the ability to further negotiate proposals. This approach aims to ensure that brands are paying competitive rates for influencer collaborations, while also taking into account the unique value that each influencer brings to a campaign.
Customizable compensation options: Our platform allows brands to customize their compensation options, including fixed fees, revenue shares, and product swaps, to align with their goals and objectives. By customizing their compensation options, brands can ensure that they are reaching their target audience and optimizing their budget.

Overall, our guidelines, price tag recommendations and customizable compensation options are designed to help brands determine appropriate compensation levels for different types of influencers in their marketing campaigns. They aim to help our customers make informed decisions about influencer compensation and achieve their marketing goals.

At linkr, we take transparency and accuracy in tracking sales and commissions for influencer marketing campaigns with a sales commission compensation strategy very seriously.

Here's how we ensure transparency and accuracy:

Shop system integration: Our platform integrates with different shop systems to natively track purchases that were made on a shop that were triggered via an influencer. This integration allows us to track sales data in real-time and ensure that all data is accurate.
Automated commission calculation: Based on the sales commission that was agreed between the brand (i.e. the shop owner) and the influencer, linkr can automatically calculate how much sales commission each influencer earned. This automated commission calculation helps ensure accuracy and transparency in the payment process.
Commission tracking: Our platform provides detailed tracking of commissions earned by each influencer, which brands can access at any time. This tracking includes the total amount of sales commission earned, as well as any relevant details such as commission rates and payment dates.
Real-time reporting: Our platform provides real-time reporting on sales and commission data, so brands can monitor the performance of their campaigns and adjust their compensation strategy accordingly. By providing real-time reporting, we help ensure that brands have access to accurate and up-to-date information about their campaigns.

Overall, our measures are designed to ensure transparency and accuracy in tracking sales and commissions for influencer marketing campaigns with a sales commission compensation strategy. By integrating with different shop systems, automating commission calculations, providing commission tracking, and offering real-time reporting, we aim to provide our customers with the data and insights they need to make informed decisions and achieve their marketing goals.