Nowadays, influencer marketing on TikTok has become a popular strategy for brands to reach younger audiences and promote their products or services. TikTok is a social media platform that allows users to create short-form videos, and it has a large user base of Gen Z and Millennial consumers. Here are some key points to consider when it comes to use influencer marketing on TikTok to reach news audiences and drive sales.
Many brands have leveraged TikTok's unique features, such as short-form videos, creative filters, and user-generated content challenges, to create fun and entertaining content that resonates with the platform's audience. Brands are also collaborating with TikTok influencers to reach a wider audience and increase brand awareness.
TikTok's algorithmic feed, which promotes content based on user engagement and interests, has also made it easier for brands to reach their target audience and drive engagement. As a result, many brands are including TikTok as part of their overall marketing strategy to stay relevant and connect with the growing number of TikTok users.
Identify relevant influencers
Check trending hashtags on TikTok, where the platforms will show you the most popular content (typically made by influencers) attached to that hashtag – meaning a gateway to a trove of influencers. Look for influencers who align with your brand and have a significant following on TikTok. You can use TikTok's search function to find popular creators in your niche, or use influencer marketing platforms like CreatorIQ and linkr.
Again it will show you popular content and interesting people to follow (ahem, usually influencers!). You can also search on Google for the kind of influencers that you’re looking for, as well as for blogs related to those topics. Finding blogs helps you find influencers. Finally, you can visit other social networks like Instagram, Youtube to see who’s trending. This will help you find people with strong profiles across platforms!
Establish a relationship with Influencers
TikTok is a specialized site. The best results will be obtained for your influencer dollars by choosing influencers and creators whose focus is posting on TikTok. Once you've identified potential influencers, reach out to them either yourself or or your influencer marketing tool of choice to discuss a potential collaboration to discuss a potential collaboration. Be clear about your expectations, goals, and budget. Remember to treat influencers as partners rather than just another marketing channel.
Set campaign goals
Define your campaign goals and metrics for success. This will help you measure the effectiveness of your influencer marketing campaign and determine if it's worth investing in again in the future. Setting campaign goals is an important step in any TikTok marketing strategy. Here are some tips for setting effective campaign goals on TikTok:
Identify your objectives: Start by identifying your overall business objectives and how TikTok can help you achieve them. Some common TikTok campaign objectives include increasing brand awareness, driving website traffic, boosting sales, and increasing engagement with your target audience.
Define specific, measurable goals: Once you've identified your overall objectives, define specific and measurable goals for your TikTok campaign. For example, if your objective is to increase brand awareness, your goal might be to reach a certain number of views, shares, or followers.
Determine a timeline: Set a timeline for your TikTok campaign, including the start and end dates. This will help you stay on track and measure your progress over time.
Set a budget: Determine your budget for the TikTok campaign, including any costs associated with working with influencers or running paid ads on the platform.
Use SMART criteria: Use the SMART criteria to ensure your goals are specific, measurable, achievable, relevant, and time-bound. This will help you create goals that are realistic and achievable within your budget and timeline.
Monitor and adjust: Monitor your campaign's performance regularly and adjust your goals or strategy as needed. Use TikTok's analytics or third-party tools to track your progress and make data-driven decisions about your campaign.
By setting clear and specific campaign goals on TikTok, you can measure the success of your marketing efforts and make data-driven decisions to optimize your strategy over time.
Create engaging content
Work with your chosen influencers to create engaging content that resonates with their audience and promotes your brand. Be creative and experiment with different formats like challenges, duets, and hashtags. Are your target audiences more into the latest trending songs, which most people are grooving into, or are they into storytelling videos? When you know your audiences well, you can be able to tell what type of content interests them the most. There are no specific ground rules for creating content. The key is to be creative in transforming serious topics into engaging videos that your audience will be responsive to. This way, your content can effectively reach the target audiences and increase engagement.
Track the performance of your influencer marketing campaign using TikTok's analytics or third-party tools. This will help you understand how your content is performing and if it's reaching your target audience. UGC (user-generated content) is an amazing tool for TikTok. It comes across as authentic and uniquely suits the interactive and responsive style of TikTok videos. You can leverage the existing content people made or consumed related to your product. Check influencer campaign performance tracking tools and metrics in one of our blog posts
By following these steps, you can effectively use TikTok influencer marketing to reach new audiences and promote your brand on the app. Remember to stay authentic and choose influencers who genuinely align with your brand values and messaging.
Influencer Marketing Platforms
Tools like influencer marketing platforms have search features that allow you to explore the top influencers amongst certain niches. They can provide you with information such as their emails and social profiles, providing multiple means in which to contact them. However, linkr has a lot of benefits as an influencer marketing platform such as search for relevant influencers, identify and outreach to high quality influencers, and easily track analytics of your brand’s performance.
There are many platforms out there like linkr available that can help you find influencers for your brand while taking out a large proportion of the heavy lifting.